Diamondthrills in the news
– JCK Online, 1st May 2010 – Netflix for Jewelry?
– ITV This Morning, 27th April 2010 – Our Flora diamond necklace makes its TV debut
– BBC Breakfast, 8th March 2010 – Diamondthrills jewellery at the Oscars
– Bridesmagazine.co.uk, February 2010 – Cheap (But Chic) Thrills
– Style Junkee, 14th December 2009 – One-stop shop for Diamond Thrills
– Daily Mail, 7th December 2009 – Now it’s rent-a-rock: Luxury jewellery loans diamond necklaces for £200 a night
– Bridalwave, 28th October 2009 – Diamondthrills offers brides the chance to hire diamonds for their big day
– Retail Jeweller, 27th October 2009 – Fine diamond jewellery rental service launches
Media Releases
– 8th March 2010 – Diamondthrills adorns red carpet at 2010 Oscars in Hollywood
– 26th January 2010 – Dazzle with Diamonds this Valentine’s Day
– 16th November 2009 – Diamondthrills adorns ‘Women of the Future’ with diamond jewellery
– 26th October 2009 – Diamondthrills launches the UK’s first jewellery rental service dedicated to fine diamond jewellery
Other relevant articles
– “Diamonds: An Investor’s Best Friend?” asks this Wall Street Journal piece dated 20th November 2009. The article focuses on the merit (or otherwise) of investing in diamonds as a capital asset, but includes a reference to Dazzling Capital who will be renting out their jewellery to paid-up investors.
– “A Netflix Model for Haute Couture“. New York Times piece dated 8th November 2009 about the start-up of Rent the Runway in the US, an Internet-based business that rents out designer dresses for a fraction of the cost of ownership. It makes the point that this model is a great way for up & coming new designers to get their creations ‘out there’ into the market.
– “High end Internet rentals: Do your research“. Good advice in this piece from the St. Petersburg Times dated 8th August 2009. The piece relates to renting / hiring jewellery, hangbags, shoes etc from websites in the US but the advice holds true here in the UK too. Apparently Avelle has clocked up more than 1 million customers across the US for its accessories rental services.
– “Rentalism versus Ownership – the New Normal“. ABC piece, 22nd June 2009, about the growing trend for renting things: dubbed Rentalism or Zipcar capitalism. Covers cars, toys, handbags, art, jewellery, and even pets. See also the diamondthrills blog piece by Jamie Mordaunt on the same topic.
– “Dress Hire gets a fashion makeover. It’s the annual wedding-outfit panic. Luckily, dress rental can yield some chic results“. From the Sunday Times, 21st June 2009, including a reference to hiring jewellery.
– “Why not join the growing number of people who are choosing to rent, rather than buy, life’s little luxuries?” – so say CNN.com, in a piece from 7th October 2008.
