Diamondthrills in the press and media
– The Daily Telegraph, 9th July 2011 – ‘How I lived the Prada lifestyle at Primark prices’
– Your London Wedding magazine, May/June 2011 – Something Borrowed
– You & Your Wedding magazine, March/April 2011 – 10 ways to trim your bottom line
– The National Television Awards, 26 January 2011 – Our diamonds shine at the National Television Awards
– Before The Big Day Blog, 13th January 2011 - Wedding Diamonds for Hire
– The Ebury Collection Blog, 3rd December 2010 – Sensational Diamonds for your Wedding
– Your London Wedding magazine, November/December 2010 – Shining Examples: “…stunning jewellery options”
– BBC Dragons’ Den, 7th September 2010 – Our diamonds dazzle in the Dragons’ Den
– JCK Online, 1st May 2010 – Netflix for Jewelry?
– ITV This Morning, 27th April 2010 – Our Flora diamond necklace makes its TV debut
– BBC Breakfast, 8th March 2010 – Diamondthrills jewellery at the Oscars
– Media Release, 8th March 2010 – Diamondthrills adorns red carpet at 2010 Oscars in Hollywood
– Bridesmagazine.co.uk, February 2010 – Cheap (But Chic) Thrills
– Media Release, 26th January 2010 – Dazzle with Diamonds this Valentine’s Day
– Style Junkee, 14th December 2009 – One-stop shop for Diamond Thrills
– Daily Mail, 7th December 2009 – Now it’s rent-a-rock: Luxury jewellery loans diamond necklaces for £200 a night
– Media Release, 16th November 2009 – Diamondthrills adorns ‘Women of the Future’ with diamond jewellery
– Bridalwave, 28th October 2009 – Diamondthrills offers brides the chance to hire diamonds for their big day
– Retail Jeweller, 27th October 2009 – Fine diamond jewellery rental service launches
– Media Release, 26th October 2009 – Diamondthrills launches the UK’s first jewellery rental service dedicated to fine diamond jewellery
Other relevant media
– ”The Sharing Economy“. Thanks to the social web, you can now share anything with anyone anywhere in the world. Is this the end of hyperconsumption? That’s the question posed by this April 2011 article in Fast Company magazine, where sharing is memorably described as ‘lethally disruptive‘.
– “11 Crucial Consumer Trends for 2011“. Those clever people at Trendwatching.com have been gazing into their crystal ball and for January 2011 they’ve come up with a piece on 11 key trends for 2011. #11 on the list is “Owner-less”, i.e. renting and fractional ownership. They mean us!
– “Diamonds: An Investor’s Best Friend?” asks this Wall Street Journal piece dated 20th November 2009. The article focuses on the merit (or otherwise) of investing in diamonds as a capital asset, but includes a reference to Dazzling Capital who will be renting out their jewellery to paid-up investors.
– “A Netflix Model for Haute Couture“. New York Times piece dated 8th November 2009 about the start-up of Rent the Runway in the US, an Internet-based business that rents out designer dresses for a fraction of the cost of ownership. It makes the point that this model is a great way for up & coming new designers to get their creations ‘out there’ into the market.
– “High end Internet rentals: Do your research“. Good advice in this piece from the St. Petersburg Times dated 8th August 2009. The piece relates to renting / hiring jewellery, hangbags, shoes etc from websites in the US but the advice holds true here in the UK too. Apparently Avelle has clocked up more than 1 million customers across the US for its accessories rental services.
– “Rentalism versus Ownership – the New Normal“. ABC piece, 22nd June 2009, about the growing trend for renting things: dubbed Rentalism or Zipcar capitalism. Covers cars, toys, handbags, art, jewellery, and even pets. See also the diamondthrills blog piece by Jamie Mordaunt on the same topic.
– “Dress Hire gets a fashion makeover. It’s the annual wedding-outfit panic. Luckily, dress rental can yield some chic results“. From the Sunday Times, 21st June 2009, including a reference to hiring jewellery.
– “Why not join the growing number of people who are choosing to rent, rather than buy, life’s little luxuries?” – so say CNN.com, in a piece from 7th October 2008.
