Diamondthrills launches the UK’s first jewellery rental service dedicated to fine diamond jewellery
London 26th October 2009 – Diamondthrills announces today the launch of the UK’s first jewellery rental service dedicated to fine diamond jewellery. The diamondthrills jewellery rental service enables women to accessorise with stunning diamond jewellery for a fraction of the cost of ownership.
Hiring fine diamond jewellery is the exciting new way to dazzle with diamonds at a party or special event, and is especially relevant to brides who want to be adorned with genuine diamonds on their wedding day.
Jamie Mordaunt, Managing Director of Diamondthrills, said, “More than two years since conception and six months in execution, I’m delighted that from today the diamondthrills website (www.diamondthrills.co.uk) is showcasing our gallery of stunning fine diamond jewellery.”
Jamie added, “There were those who thought it was reckless of me to leave a good job to start a new luxury goods business in the gathering gloom of a severe recession. But I saw the opportunity; it’s in tumultuous times such as these that old business models die and new ones are born. Our innovative service allows women to access and enjoy great diamond jewellery in an entirely new way.”
Savvy consumers are looking for new ways to make their precious disposable income go further, cutting back on indiscriminate luxury, but still keen to find ways to indulge in some recession chic.
Diamondthrills taps into the changing needs of consumers by making available a range of exquisite diamond earrings, pendants, necklaces, bangles, bracelets and tiaras, all available for hire at prices that start at £50 per week, giving women the breadth and pay-as-you-go flexibility of a virtual jewellery box in an affordable way.
In addition to the thrill of being adorned by fabulous diamonds, customers of diamondthrills also have the peace of mind of knowing that loaned jewellery is insured whilst in their possession, and delivery to & from the customer is secure and free.
Women in the UK are open to the idea: research carried out for diamondthrills found that 42% of women surveyed would consider hiring diamond jewellery, with 70% of those women favouring weddings as the most likely occasion for wearing rented diamond jewellery – certainly one way of fulfilling the bridal tradition to include something borrowed.
Other popular occasions for hiring diamond jewellery include formal occasions such as charity balls, graduation events, proms, anniversary dinners, corporate functions and Christmas parties.
For years, starlets on Hollywood’s red carpet have enjoyed the fabulous experience of wearing borrowed diamonds. Now diamondthrills can bring a touch of Hollywood glamour and that millionaire feeling to women throughout the UK at a fraction of the cost of ownership.
Notes for Editors
About Diamondthrills
Diamondthrills Limited was registered as a company in England in December 2008 and began operations in April 2009. Diamondthrills is based in central London and offers fine diamond jewellery for hire through its website www.diamondthrills.co.uk.
About Jamie Mordaunt
Jamie Mordaunt trained and worked as a Design Engineer before joining De Beers in January 1996. He spent 13 years with De Beers, working in diamond cutting operations in Africa, the Far East, Middle East and Europe before moving back to London where he held senior positions in diamond sales and marketing activities for the De Beers Group.
Jamie left De Beers in March 2009 in order to set up diamondthrills. He is 41 and lives in central London with his wife Fiona who also runs a small business; diamondthrills is Jamie’s first start-up business.
Contact
Email: jamie@diamondthrills.co.uk
Office: 020 7403 5943
Mobile: 07545 922075
Photos of diamondthrills jewellery are available on request
