Archive for the ‘Luxury marketing’ Category
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10 Jun
Diamondthrills Is Away… In Africa
It’s been a while since I was able to update this Blog, but things have changed here at Diamondthrills, so here’s the scoop (more…)
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19 Feb
What if diamonds were new?
Here’s a flight of fancy which interests me… What if diamonds were new? By which I mean: what would we do with diamonds if we discovered or invented them today? (more…)
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09 Nov
Taking the family out of business at De Beers
How many generations do family businesses last? Any idea? No, nor me, but my guess is that a small minority make it to the third generation (more…)
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03 Nov
How to ‘burn’ a big diamond
Not literally, you understand, that would be silly (although it’s a little known fact that diamonds do burn…).
No, this is about selling a diamond at auction, but perhaps (more…)
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27 Oct
Why a $3 coffee beats a $500 hotel room
This is one of those blog posts which has little to do with diamonds or jewellery but is an observation about markets, or perhaps market failure (more…)
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25 Aug
The 47th Street Blues
I spent the last couple of days in New York, and yesterday afternoon I went along to West 47th Street.
The street is packed with diamond and jewellery shops (more…)
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29 Apr
Building trust… through Facebook
We hire out precious diamond jewellery, so how do we establish trust with our customers, not just their trust in us (more…)
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17 Feb
Looking for trends in De Beers’ 2010 results
Diamond mining giant De Beers announced its 2010 results last Friday, and the headline numbers were impressive: sales up more than 50%, diamond prices (more…)
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09 Feb
Exemplary brand-building, the Virgin Atlantic way
From time to time this Blog veers away from diamonds and jewellery and weddings and suchlike, and takes a look at some of the very best work being done (more…)
