Archive for the ‘Luxury marketing’ Category

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  19 Feb

  What if diamonds were new?

  Here’s a flight of fancy which interests me… What if diamonds were new? By which I mean: what would we do with diamonds if we discovered or invented them today?

  That distinction between discovered and invented is important.

  If diamonds had lain undiscovered in the Earth’s crust for over a billion years but we only stumbled upon them now, then they would at least arrive on the scene with one vital attribute (more…)

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  09 Nov

  Taking the family out of business at De Beers

  How many generations do family businesses last? Any idea? No, nor me, but my guess is that a small minority make it to the third generation (more…)

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  03 Nov

  How to ‘burn’ a big diamond

  Not literally, you understand, that would be silly (although it’s a little known fact that diamonds do burn…).

  No, this is about selling a diamond at auction, but perhaps (more…)

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  27 Oct

  Why a $3 coffee beats a $500 hotel room

  This is one of those blog posts which has little to do with diamonds or jewellery but is an observation about markets, or perhaps market failure (more…)

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  25 Aug

  The 47th Street Blues

  I spent the last couple of days in New York, and yesterday afternoon I went along to West 47th Street.

  The street is packed with diamond and jewellery shops (more…)

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  29 Apr

  Building trust… through Facebook

  We hire out precious diamond jewellery, so how do we establish trust with our customers, not just their trust in us (more…)

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  17 Feb

  Looking for trends in De Beers’ 2010 results

  Diamond mining giant De Beers announced its 2010 results last Friday, and the headline numbers were impressive: sales up more than 50%, diamond prices (more…)

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  09 Feb

  Exemplary brand-building, the Virgin Atlantic way

  From time to time this Blog veers away from diamonds and jewellery and weddings and suchlike, and takes a look at some of the very best work being done (more…)

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  17 Jan

  Fabergé NOT making a diamond spider brooch

  I love it that this is news: something isn’t happening… somebody isn’t doing something (more…)