Last night’s episode of hit BBC TV show Dragons’ Den featured me pitching Diamondthrills to the famous five Dragons: Peter Jones, Deborah Meaden, Theo Paphitis, Duncan Bannatyne, and James Caan.

As it turned out, we didn’t get investment into the business in the Den, but we’re not going to let a thing like that hold us back!

Anyway, at least the Diamondthrills pitch was easy on the eye and — as Evan Davis’ voiceover put it — added a touch of glamour to the Den.

Our model for the day, Amanda, was adorned by four of our most beautiful pieces of diamond jewellery.

Amanda wore: the Hestia tiara, the Lakshmi earrings, the Aphrodite bangle, and the Eros pendant.

All four pieces are pictured below.

That’s a total of around 600 diamonds, with a total carat weight of about 21 carats, and a retail value of more than £50,000.

We took along a few other pieces too – there was lots of interest in our Flora daisy-chain necklace – but despite all our dazzling diamonds the Dragons could not be persuaded to part with their cash.

Would I do it again?

Yes – with a more aggressive business plan and some more aggressive answers to the Dragons’ questions, I would certainly venture into the Den again.

Does the fact that the Dragons didn’t invest make jewellery rental a bad idea?

Absolutely not!

We continue to generate a lot of interest from brides, from other weddings suppliers, from the press, and also from women going to parties, business events, charity balls and other special occasions.

We’re confident that hiring fine diamond jewellery is the great new way to experience the luxurious thrill of diamonds: we give you access to hundreds of thousands of pounds worth of stunning diamond jewellery in a flexible and affordable way.

If you saw the show we would love your feedback – please comment below!