Your wedding day is too special to be faking it, and this applies to your bridal jewellery just as it applies generally.

Why should any bride have to wear fake jewellery on her wedding day? Would you deck out the church or the reception venue with fake flowers?

And it’s not as if your wedding jewellery is a peripheral or secondary feature of the day. Your bridal jewellery is a key part of your personal look: framing your face, adorning your neck / ears / wrist, complementing your wedding dress, your special hair and make-up… this demands authenticity, not fakery!

I’ve been looking around at some of the options for wedding jewellery recently and there’s quite a lot of unexceptional stuff out there, much of it trying ever so hard to look like the real thing but falling a long way short.

The reason? Cost. Who’s going to spend thousands on bridal jewellery that might not get worn more than once in a lifetime?

Sure, it’ll make a nice memory and a fine heirloom to pass on to the next generation some decades from now, but it’s a bit of a gamble to be splashing out on expensive jewellery today in the hope that it might be appreciated by descendents who don’t yet exist.

The solution? Be adorned by the real thing – diamonds – but hire them.

And it makes economic sense too. Looking at one or two leading suppliers of wedding tiaras and other costume jewellery for weddings, I note that it’s easy to spend hundreds of pounds on their pieces. I’ve seen crystal necklaces, earrings and tiaras that cost several hundred pounds and in some cases even thousands of pounds.

Our diamond jewellery costs thousands of pounds (sometimes tens of thousands) but you can rent it from us for a fraction of the retail price.

We have diamond earrings and pendants available for hire from £50 to £165, and diamond bracelets at £225 to £375.

You can rent diamond necklaces from us at £375 to £395, and an exceptional diamond bangle which can adorn you for £475.

Lastly, we have recently added a fabulous diamond tiara to our range and we are currently offering this for hire at a special introductory price of £385.

So, I hope you’ll agree that there’s no need to fake it on your wedding day, at least not in respect of your bridal jewellery.

Call us on 020 7403 5943 for a no-obligation consultation about how we can adorn you with diamonds on your special day.

And at these prices, perhaps you can afford to deck out the mother-of-the-bride and the bridesmaids with diamonds too!